As a small business owner, it can be tempting to chase after new opportunities to increase revenue. However, it's crucial to stay true to your original idea and products. Adding new products or services can be beneficial, but it's essential to assess how they fit into your business's day-to-day operations. It's similar to wanting to go for an hour-long run during a 30-minute lunch break – it's not feasible.
Before introducing new products or services, take a moment to analyze the logistics. Ask yourself questions such as, when will you offer this product or service? How long will it take? Do you need any additional equipment? What will the customer experience during the day? What will they take home with them? What happens after they leave? Is there a way to get them back, and what for?
For example, suppose you're considering introducing Bagel Experience days where people can learn how to bake bagels. In that case, you need to think about when you will have these sessions, how long they will take, what extra equipment you'll need, what will happen when the customers arrive, how the day will run, what will happen if someone is late or has an accident, what the customers will experience on the day, what they will take home with them, and what will happen after they leave. You should also think about how to maintain their interest and encourage them to return.
By taking the time to analyze the logistics, you'll be able to deliver a product or service that meets your customers' needs and expectations. You'll also avoid the embarrassment of introducing a new product or service that you can't deliver, which can damage your reputation. Remember to stay true to your original idea and products, but don't be afraid to expand your offerings if it makes sense for your business.